When you’re shopping for a family SUV, long-term confidence starts with quality. That’s why we’re excited to share that the Subaru Ascent has been named the Highest-Ranked Upper Midsize SUV in the 2026 J.D. Power U.S. Initial Quality Study (IQS)—another milestone for Subaru’s award-winning three-row SUV.

At Ferguson Subaru in Broken Arrow, OK, we’re proud to offer the newly arrived 2027 Subaru Ascent, giving Oklahoma families an SUV that combines outstanding initial quality, advanced safety, spacious comfort, and all-weather capability.

Subaru Ascent Earns Top Initial Quality Honors

The 2026 J.D. Power U.S. Initial Quality Study recognized the Subaru Ascent as the highest-ranked model in the Upper Midsize SUV segment. The annual study measures the ownership experiences of more than 78,000 new-vehicle owners during the first 90 days after purchase or lease, evaluating everything from infotainment and technology to driving experience, interior quality, and powertrain performance.

Earning the top spot in this respected industry study highlights Subaru’s continued commitment to building dependable vehicles that owners enjoy driving from day one.

Why Initial Quality Matters

Initial quality is one of the first indicators of a vehicle’s overall ownership experience. The J.D. Power study focuses on the issues owners encounter during their first few months behind the wheel, providing valuable insight for shoppers comparing new vehicles.

For families searching for a reliable three-row SUV, this recognition reinforces what many Subaru owners already know—the Ascent is engineered to deliver confidence, comfort, and lasting value.

The 2027 Subaru Ascent Has Arrived at Ferguson Subaru

The award-winning Subaru Ascent enters the 2027 model year with the same family-focused formula that has made it one of Subaru’s most popular SUVs.

Available trim levels include:

• Premium
• Limited
• Limited Bronze Edition
• Touring
• Onyx Edition Touring

The 2027 Subaru Ascent comes standard with features that Oklahoma drivers appreciate, including:

• Subaru Symmetrical All-Wheel Drive
• 260-horsepower turbocharged SUBARU BOXER® engine
• EyeSight® Driver Assist Technology
• Standard 11.6-inch Subaru Multimedia touchscreen
• Wireless Apple CarPlay® and Android Auto™ compatibility
• Available seating for seven or eight passengers

Whether you’re commuting through Tulsa, taking the kids to practice, or planning your next family road trip, the Ascent is built to handle every adventure with confidence.

Safety Continues to Set the Subaru Ascent Apart

Quality is only part of the story.

Earlier this year, the 2026 Subaru Ascent also earned the prestigious IIHS TOP SAFETY PICK+ designation. This marks the ninth consecutive year the Ascent has received a TOP SAFETY PICK or better rating from the Insurance Institute for Highway Safety (IIHS), further demonstrating Subaru’s commitment to protecting drivers and passengers.

Combined with Subaru’s renowned all-wheel-drive capability and advanced driver-assist technologies, the Ascent continues to be one of the most trusted choices in the three-row SUV segment.

Subaru Continues to Climb in Overall Brand Quality

In addition to the Ascent’s segment-leading finish, Subaru also improved its overall standing in the 2026 J.D. Power Initial Quality Study, moving up four positions from last year and finishing fifth among mass-market automotive brands.

This continued improvement reflects Subaru’s dedication to delivering vehicles that combine reliability, safety, capability, and owner satisfaction.

Experience the Award-Winning Subaru Ascent at Ferguson Subaru

If you’re looking for a three-row SUV that has earned recognition for both quality and safety, the 2027 Subaru Ascent deserves a spot at the top of your list.

Visit Ferguson Subaru in Broken Arrow, OK, to explore our selection of new Subaru Ascent models, compare trim levels, and experience why so many Oklahoma families choose Subaru for their everyday adventures.

Our team is here to help you find the Subaru Ascent that’s right for your lifestyle and answer any questions about its award-winning features, financing options, and current availability.