Subaru: A Leader in Social Impact—Ranked #1 in the Automotive Industry for the Third Year in a Row

May 19th, 2025 by
Ferguson Subaru, Subaru Loves Learning 2024

At Ferguson Subaru, we are proud to represent a brand that stands for more than just quality vehicles. Subaru continues to be a trailblazer in social responsibility, proving once again that giving back is at the heart of everything it does. In 2025, Subaru was recognized for the third consecutive year as the top automotive brand on Forbes’ Best Brands for Social Impact, securing its place among the top three brands overall (R. Haniya, 2025).

Subaru’s Commitment to Meaningful Change

This prestigious recognition, developed in collaboration with customer insights company HundredX, is based on a survey of 165,000 consumers evaluating over 3,900 unique brands on values, trust, social stance, sustainability, and community support (R. Haniya, 2025). Subaru’s continued success in this ranking reflects its deep commitment to making a positive impact through the Subaru Love Promise®—an initiative that drives real change in communities nationwide.

What Sets Subaru Apart?

Subaru has long embraced a mission to be More Than a Car Company®, making generosity a key part of its corporate philosophy. From environmental conservation efforts to supporting pet adoption, education, and disaster relief, Subaru’s retailers and employees consistently contribute to meaningful initiatives.

Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc., highlighted this dedication, stating, “Giving back is at the heart of our company, and we’re proud to stand alongside other purpose-driven brands. Being ranked as the No. 1 automotive brand for the third consecutive year is a testament to the meaningful impact that our retailers are making in their local communities every day(Subaru of America, 2025).

Subaru’s Place Among America’s Best Brands

While Subaru secured the No. 3 spot overall, other companies also made significant strides in social impact. H-E-B, a Texas-based supermarket chain, climbed to No. 1 this year, followed by REI, which took second place (R. Haniya, 2025). The survey results emphasize how businesses that deeply integrate social responsibility into their business model resonate more with consumers.

HundredX CEO Rob Pace noted, “If you’re just giving money to causes that aren’t embedded in your business, it doesn’t seem to resonate nearly as powerfully(R. Haniya, 2025). Subaru’s consistent ranking among the top three brands for social impact underscores how deeply social responsibility is woven into its identity.

Why It Matters to Ferguson Subaru

At Ferguson Subaru, we take immense pride in being part of a brand that prioritizes values that align with our customers and community. Whether it’s organizing pet adoption events, supporting local schools, or advocating for a cleaner environment, our dealership follows Subaru’s example by making a positive difference.

We thank our loyal customers for supporting Subaru’s mission and for making us part of a movement that extends beyond selling cars—it’s about creating meaningful change.

To learn more about Subaru’s efforts in social impact, visit Subaru Love Promise.

Sources

[1]

Rae, Haniya. “Meet America’s Best Brands for Social Impact 2025.” Forbes, Forbes Magazine, 17 Apr. 2025, www.forbes.com/sites/haniyarae/2025/04/17/meet-americas-best-brands-for-social-impact-2025/.

[2]

“Subaru Ranked as Top Automaker in Forbes Best Brands for Social Impact for Third Consecutive Year – Subaru U.S. Media Center.” https://Media.Subaru.Com, media.subaru.com/pressrelease/2317/1/subaru-ranked-top-automaker-forbes-best-brands-social. Accessed 19 May 2025.

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